THE ROLE OF AI-DRIVEN ALGORITHMS ON USER ENGAGEMENT AND MEDIA CONSUMPTION TRENDS IN OTT PLATFORMS. The Research of Medical Science Review, [S. l.], v. 3, n. 6, p. 9–21, 2025. Disponível em: https://www.thermsr.com/index.php/Journal/article/view/1266.. Acesso em: 24 jun. 2025.