IMPACT OF HR PRACTICES ON ORGANIZATIONAL COMMITMENT IN THE PHARMACEUTICAL INDUSTRIES: THE MEDIATING ROLE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR

Abstract

This research looks into the relationship of HR practices such as Selection and Recruitment, Training and Development, Employee Participation, and Job Security with Organizational Commitment in the pharmaceutical industry of Karachi, Pakistan. Additionally, the research examines the mediating role of Organizational Citizenship Behavior (OCB) and the moderating Effect of Work-Life Balance in these relationships. Data was collected from 300 employees of the Karachi Pharmaceutical companies using a quantitative approach. Smart PLS 4.1 was used to analyze the data to find relationships among the variables.

Results indicate that all four HR practices significantly and positively affect Organizational Commitment. In addition, the findings indicate that employees who engage in OCB are more committed to their organizations since they mediate the relationship between HR practices and Organizational commitment. Furthermore, work-life balance was also found to moderate the relationship between HR practices and organizational commitment, based on the fact that employees who work on work-life balance will more likely be committed ed to the organization. Finally, this study provides value for pharmaceutical sector HR professionals for developing and implementing robust human resource strategies capable of enhancing organizational commitment and OCB. Not only does it bring to light the importance of providing a work environment that facilitates employees' work-life balance, but it also enforces that balancing work-life and family life should not be an option for employees; they must be afforded a choice. This has helped pharmaceutical companies in Karachi create an edge over their competitors and gives a roadmap for them to build a dedicated, dedicated, and loyal workforce that can help them achieve organizational performance and sustainability.